Another British advertisement

03Jan10

MOTOR SPORT advert - May 1963


First sports car of its class to lap in luxury! The TRIUMPH TR4

The Triumph TR4 is an out-and-out sports car. It sprints from 0-50 in 8.2 seconds. And goes on sprinting to a top of 110 mph. It is very fast and very potent. You’d expect this from a TR.

But this extraoveret of a car has pleasant surprises inside. It has a healthy regard for your comfort. The windows wind up. Doors are full height. The cockpit is realistically roomy.

When the TR4 first came out in 1961 die-hards raised their eyebrows. A sports car, they said, jolly well should be bumpy and draughty and cramped. That’s half the fun of it.

Odd sort of fun. What do you think?

If you’ve wished the sports cas were a bit more human, the TR4 is for you. It’s a lot more human (and so it its price – little over £900, tax paid). Arrange with your Standard-Triumph delaer to take one out – soon.

The TR4: facts and figures

ENGINE: 2138 cc, 4 cylinder, 105 bhp (gross), twin carbs (TR3 1991 cc engine also available for 2,000 cc racing).

GEARBOX: 4-speed. All Synchromesh. Overdrive available.

WEIGHT: Touring trim, dry, 18 1/2 cwt.

BRAKES: Front discs, rear drums.

BODY: 2-seater, occasional rear bench. Winding door-windows. Individual bucket seats. Full-size boot, separate lid. Soft or fixed hard top. Has top has removable roof panel, with soft canopy as an extra.

PRICES: Soft top £906.16.3. Hard top £949.2.1. Inc. p.t.

STANDARD TRIUMPH, Coventry, England
A member of the Leyland Motor Corporation